Friday 18 November 2011

Northern Rock sold to Virgin Money

Hello Everybody

We will continue with our theme about marketing helping to deal with a struggling business on Wednesday. In the meantime at LearnMarketing we felt it was useful to blog about the Northern Rock sale to Virgin Money. The bank Northern Rock PLC was nationalised by the UK government in 2008 to prevent it from collapsing and its customers losing their savings. Yesterday it was announced that Virgin Money will purchase Northern Rock by January 2012. It is reported that the bank will be rebranded as Virgin Money.

When a business is bought by another business http://www.learnmanagement2.com/Businessintegration.htm they need to make a decision regarding branding. Do they keep the name of the business they have bought or do they brand it using the company's own brand? Ultimately the branding decision will depend on the value (or equity) of the brand they have bought  http://www.learnmarketing.net/branding.htm and the reason why they have bought the other business http://www.learnmarketing.net/branding.htm.

If you had bought Northern Rock what would you do with the brand?

Thank You

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